Tag Archive: Public relations

Many emerging brands will reach a certain point in their inception when the question arises, Do we need PR? Timing is definitely a huge factor here, as you have to consider many things if you’re a new brand before you can begin to think about PR. But the answer to the question of timing is that it...

“If I had two dollars left, I would spend one dollar on PR.” – Bill Gates The importance of an effective PR campaign is rooted in the credibility it gives your brand. PR is inherently different from other forms of marketing, as PR efforts secure earned media versus paid media. This concept of ‘earning media’...