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How Your Brand’s Response to COVID-19 will Impact Your Brand’s Reputation

A huge part of PR is building your brand loyalty, reputation, and recognition. As we all understand, the COVID-19 global pandemic is affecting every industry, everywhere. Your brand is not alone in the hits it may be taking as a result of the crisis. Many large brands have issued statements about what they’re actively doing...

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In the Age of E-Commerce, Do You Need PR?

Many emerging brands will reach a certain point in their inception when the question arises, Do we need PR? Timing is definitely a huge factor here, as you have to consider many things if you’re a new brand before you can begin to think about PR. But the answer to the question of timing is that it...

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The Power of PR

“If I had two dollars left, I would spend one dollar on PR.” – Bill Gates The importance of an effective PR campaign is rooted in the credibility it gives your brand. PR is inherently different from other forms of marketing, as PR efforts secure earned media versus paid media. This concept of ‘earning media’...

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Oprah Wears Ross Group Client Kelly Ng

Iconic celebrity Oprah Winfrey choose Ross Group client Kelly Ng to dress her on the December 2018 cover of O magazine!

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The Ross Group Welcomes 11 Ravens

11 Ravens is proud to be a stand-alone trail blazing company in the luxury game table arena. 11 Ravens is the premier manufacturing company for custom-made table tennis tables in the United States. Each element in their limited edition tables is carefully hand crafted, sanded, polished and fitted by skilled artisans. Founded in 2011 by...

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The Ross Group Welcomes Copeland Furniture

Copeland Furniture the leader in sustainably-built and elegant wooden furniture, is proud to present a wide variety of stylish designs for 2018. Copeland Furniture emphasizes responsibility to future generations above all else. Copeland Furniture started off in the 1970’s as a family owned and operated enterprise. Their mission was to create beautiful wood products from...

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