The Ross Group is a full service public relations, global entertainment, brand and celebrity marketing agency that specializes in creating high impact public relations and marketing programs. It has also enjoyed success in film and television placements and brand promotions with strategically targeted program initiatives. The Ross Group has the reputation to tailor its efforts to individual clients and personalize its services to target specific demographics and markets. The Ross Group strives and accomplishes reaching the target goals set in front of them by their clients.
Public Relations is the practice of managing the information between an individual or an organization and the public and/or consumers. It may include an organization or an individual gaining exposure to their audiences using topics of public interest and news items. Public Relations increases credibility as it is a non-paid form of exposure as opposed to advertising. Public Relations aims to uphold a certain view about the organization and its products.
The Ross Group has a very successful track record with Public Relations and is a part of PR Newswire and Wire Image. The Ross Group handles press releases, outreach, client branding, and client exposure professionally.
Product Placement is an efficient and cost-effective way to develop brand recognition by featuring products in feature films and on television programs. With placement advertising, it is easy to distinguish product in a highly competitive market. The placement of a product on a popular film or television program creates awareness and implied endorsement through positive association. Product placement allows you to successfully reach a large audience at a relatively low cost. The Ross Group will place your product in high-impact positions and will help get you known to a worldwide audience.
On behalf of our clients we handle:
- All contract negotiations and rights
- Worldwide marketing and commercials rights development
- Integrated marketing and communications contract negotiations for screen links, stills, international and domestic commercial rights
- Premieres and backend promotions from conception and implementation
CELEBRITY ENDORSEMENT & NEGOTIATION
Many times a product can gain publicity through direct celebrity endorsements. Their established reputation and fan base create immediate exposure to an instant market. Associating your product with a notable celebrity will lend it a unique attitude of elegance and style. Celebrity endorsements will also distinctly separate your product from your competitors. The Ross Group will manage concept development for your product or brand and will get you essential exposure.
DEVELOPMENT OF CELEBRITY/VIP/INFLUENCER ALLIANCES FOR PRODUCTS
Through the development of alliances, products receive direct and ongoing promotion by the celebrities themselves. With celebrity alliances, products get the benefit of extended exposure and sponsorship. Celebrity alliances help establish trends in society and have the ability to influence a wide range of markets. The Ross Group will help you to link your product and brand to a celebrity, from conception to ongoing development.
The Ross Group offers a customized menu that includes the ability for the client to select the best avenues for the client goals and targets. Below is a menu selection of choices for services.
The client can pursue public relations which will include magazine editorial placements which increases brand exposure, awareness, and consumer reach as well as the ability to publicize the editorial placement.
Another menu option offers the client the ability to select film and television placements or red carpet placements.
The Ross Group also offers the ability to combine the above menu options which is the most effective method for successful public relations and marketing initiatives and execution.