How Your Brand’s Response to COVID-19 will Impact Your Brand’s Reputation

A huge part of PR is building your brand loyalty, reputation, and recognition. As we all understand, the COVID-19 global pandemic is affecting every industry, everywhere. Your brand is not alone in the hits it may be taking as a result of the crisis. Many large brands have issued statements about what they’re actively doing to prevent the continued spread of the virus, as well as what they’re offering their employees to help get them through this time.

Here at The Ross Group, we recommend addressing the situation. Even small brands can still play a big role in the prevention of the spread of the coronavirus. It’s important for your brand’s reputation to acknowledge events like these and to inform your customers or potential customers about what you’re doing to in response. This open communication with the public bolsters a positive reputation for your brand, which is something people will remember.

You may even find your brand reaching media placements you wouldn’t otherwise have secured as a result of your proactive response. Many journalists and reporters are looking for brands that are actively addressing the situation, making donations, offering resources for employees, etc. This could be a great time to get your name out there and establish your brand as one that truly cares about the bigger picture.