Tag Archive: The Ross Group

How Your Brand’s Response to COVID-19 will Impact Your Brand’s Reputation

A huge part of PR is building your brand loyalty, reputation, and recognition. As we all understand, the COVID-19 global pandemic is affecting every industry, everywhere. Your brand is not alone in the hits it may be taking as a result of the crisis. Many large brands have issued statements about what they’re actively doing...

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In the Age of E-Commerce, Do You Need PR?

Many emerging brands will reach a certain point in their inception when the question arises, Do we need PR? Timing is definitely a huge factor here, as you have to consider many things if you’re a new brand before you can begin to think about PR. But the answer to the question of timing is that it...

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The Power of PR

“If I had two dollars left, I would spend one dollar on PR.” – Bill Gates The importance of an effective PR campaign is rooted in the credibility it gives your brand. PR is inherently different from other forms of marketing, as PR efforts secure earned media versus paid media. This concept of ‘earning media’...

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