PRODUCT PLACEMENT

Product Placement is an efficient and cost-effective way to develop brand recognition by featuring products in feature films and on television programs. With placement advertising, it is easy to distinguish product in a highly competitive market. The placement of a product on a popular film or television program creates awareness and implied endorsement through positive association. Product placement allows you to successfully reach a large audience at a relatively low cost. The Ross Group will place your product in high-impact positions and will help get you known to a worldwide audience.

The Ross Group will handle
• All contract negotiations and rights
• Worldwide marketing and commercials rights development
• Integrated marketing and communications contract negotiations for screen links, stills, int'l and domestic commercial rights
• Premieres and backend promotions from conception and implementation

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CELEBRITY ENDORSEMENT AND NEGOTIATION

Many times a product can gain publicity through direct celebrity endorsements. Their established reputation and fan base create immediate exposure to an instant market. Associating your product with a notable celebrity will lend it a unique attitude of elegance and style. Celebrity endorsements will also distinctly separate your product from your competitors. The Ross Group will manage concept development for your product or brand and will get you essential exposure.

DEVELOPMENT OF VIP AND CELEBRITY ALLIANCES FOR PRODUCTS

Through the development of alliances, products receive direct and ongoing promotion by the celebrities themselves. With celebrity alliances, products get the benefit of extended exposure and sponsorship. Celebrity alliances help establish trends in society and have the ability to influence a wide range of markets. The Ross Group will help you to link your product and brand to a celebrity, from conception to ongoing development.